Media coverage

ProfitZon acquired exclusive rights to a consumer Amazon brand for about 3 million ILS

As reported by Israel Hayom, ProfitZon, the Israeli-American brand-management company operating in e-commerce, acquired exclusive rights to an Amazon brand from the Tzipora Group for about 3 million ILS. The acquisition is part of a long-term strategic expansion in the US market; the brand joins the company's portfolio of dozens of US brands and will be operated through its operational and marketing infrastructure. According to the article, the company has a team of more than 50 employees, including Amazon specialists, digital advertisers, analysts, logistics and service staff, who will run the brand to grow sales volume, improve performance and establish market presence. The article emphasizes that, unlike speculative aggregator models, ProfitZon operates on principles of active, strategic management, focused on real customers, real data and consistent service. The Tzipora Group, a private investment fund specializing in nano-technology and consumer-innovation brands (including Nano Clear and ChampsMMA), will continue to cooperate with ProfitZon on future deals.

"We identify brands with real potential and bring them the professional infrastructure to expand. Our goal now is to grow the brand's sales on Amazon, expand to additional platforms, and consider acquiring more brands from the Tzipora Group." — Nimrod El Al, CEO of ProfitZon